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la games conference: free-to-play is here to stay. women blow things up.

Posted by Elegant Celebrity on January 11, 2013 at 11:50 PM

monetize your content with micro-transactions, subscriptions, and brand integration.


you can’t count your dollars for games sold, so measure the time users spend playing, and their engagement. that should give you an idea of how much to charge for your revenue channels.


to market your games, focus on a niche, and entice users to share the game with their friends.  most online gamers are males 13 to 32 and females 25 to 54.


here’s a twist on a great niche:  women like to kill things.  they like to blow things up.  they like to race.  nanea reeves of gaika suggested women aren’t all about bows and barbies.  watch for game developers to focus on the market.


watch for these other game-changers, too.  more people like high school kids in their garages will build more games, and consoles will be replaced by your smartpone of your ipad. 


the event was hosted by digital media wire at the sls hotel in beverly hills.  digital media wire is led by ned and tinzar sherman, and they always produce great industry events.  subscribe to their daily newsletter to learn more.

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