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variety's tv summit: tv is the big babysitter @ home

Posted by Elegant Celebrity on December 12, 2012 at 3:15 PM

During panels at the Variety's TV Summit, several keen observations were made by industry insiders.

 

"No one will ever charge for the NFL’s Super Bowl; it is a rite of passage in America." (Chris Long, DirecTV)

 

"A flashmob showed up to OWN, and cleaned us out. Now they want more." (Christina Norman, OWN)

 

"Because of the fashionable clothes, Mad Men markets successfully within a retail network." (Linda Schupack, AMC)

 

"Some viewers hated Jersey Shore, so we implemented a recommendation window. Skins embraced haters through a Haters Gallery." (Kristin Frank, MTV and VH1)

 

"Shows benefit from their network's brand. Sopranos would have done as well if it wasn’t on HBO. Viewers didn’t follow Project Runaway from Bravo to Lifetime. Very few cable hits have been syndicated." (Henry Schleiff, Investigation Discovery and Military Networks)

 

"I tell stories that are alive to me. Stories like Private Practice."

"We didn’t want to make Private Practice fun."

"When writing Private Practice, I knew I was going to work with KaDee Strickland." (Shonda Rhimes, Private Practice and Grey's Anatomy)

 

"It’s a dream to be given material like Private Practice that you know will change people’s lives."

"The writing in Private Practice was so good, all I have to do was show up."

"Private Practice has marvelous make-up artists, they are Oscar-nominated geniuses." (KaDee Strickland, Private Practice and The Wedding Bells)

 

"Science fiction doesn’t appeal to women. It’s like The Three Stooges." (Diane Robina, TV Guide Network)

 

"Everyone is as connected as the hairdresser."

"There is an audience for ever­ything, so just find the audience for your content." (Jay Samit, SocialVibe)

 

"TV is the big babysitter at home." (John Shaffner, the Academy of Television Arts and Sciences)

 

"Brands with anagrams are like tofu. They’ll take whatever flavors you want them to." "We don’t chase hits, we chase shows that fit our brand."

(Marc Juris, truTV and In Session)

 

"Having a brand attached to an app is a negative." (Marc Debevoise, Starz)

 

"Affiliate agreements are our second source of revenue." (Diane Robina, TV Guide Network)

 

"When branding, own the territory. Stand for something." (Henry Schleiff, Investigation Discovery and Military Networks)

 

"Great ad targeting builds tolerance." (Eric Bruno, Verizon)

 

"Marketing starts with the consumer. Today’s consumer is all about multiple touchpoints." (Ellen Stone, Bravo)

 

The event was held at the Renaissance Hotel in Hollywood, CA, on February 15, 2011.

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