Elegant Celebrity

Positive News About Celebrities

"Innovator Insight" Post New Entry

Britweek: Tough Economy? Get Brand Integration.

Posted by Elegant Celebrity on March 11, 2016 at 5:50 PM


the economy has been rough on america and britian, even the entertainment industry has suffered.  

during the 2016 britweek film & tv summit, industry insiders talked about the downturn, and some lessons learned.  the event was produced by variety and the british academy of film and television los angeles.


broadcast and cable networks are projecting better revenues for 2016.  the movie business is getting better, too, especially in terms of raising equity for films.  movie distribution is still challenging, however, according to celine rattray, producer of the kids are all right.

there are upsides to the downturn:

  • fewer shows get made, so the market is unsaturated;
  • budget constraints lead to creative problem-solving, and oftentimes, better movies.

one creative solution is brand integration.  brands are looking for more efficient ways to reach an engaged audience, and the traditional 30-second spot is less engaging than the content it sits against, according to brett lyons of match entertainment.  it’s a safe way to engage viewers, according to phil ashcroft of island nation media.   one creative use of brand integration is to offer it for free as a way of strengthening a relationship with a brand.


variety is hosting several exciting events this summer that will be attended by many industry insiders. take your pick from a great line-up.


film finance forum @ screen singapore - singapore

ny mobile entertainment summit™ - new york

film finance forum moscow


Categories: None

Post a Comment


Oops, you forgot something.


The words you entered did not match the given text. Please try again.

Already a member? Sign In


Reply tritty
8:57 AM on September 5, 2022 
- viagra prices without insurance buy viagra johannesburg s100 tablet viagra.
Reply AlvenCit
8:01 AM on September 5, 2022 
Nicely put. Thank you. thesis paper writing personal essay writing service
Reply artexub
11:14 AM on August 28, 2022 
buy cialis for daily use cialis online no prescription cialis originale online buy cialis online safely
Reply Trincfiz
1:36 PM on August 21, 2022 
disulfiram tablets 500mg drinking alcohol while on antabuse antabuse side effects with alcohol antabuse 500 mg
Reply Beksgast
6:21 AM on August 20, 2022 
- stromectol for humans ivermectin tablets for sale walmart buying ivermectin safely without a prescription.
Reply Frelully
2:46 AM on August 19, 2022 
cheap viagra 50 mg viagra best male viagra
Reply Kelfcycle
1:26 AM on August 18, 2022 
Acheter Du Cialis En Suisse stromectol to buy
Reply Kelfcycle
9:12 PM on August 16, 2022 
Amoxicillin And Ear Infections where can i buy stromectol
Reply HuttLymn
4:33 AM on August 12, 2022 
albuterol inhaler without an rx albuterol nebulizer solution dosage ventolin inhaler
Reply chizinny
1:44 AM on August 12, 2022 
fildena cheap fildena 100 fildena 100 mg reviews fildena 25 side effects
Reply doxycycline 50 mg buy
4:24 PM on August 5, 2022 
dosage of doxycycline doxycycline hyc 100mg doxycycline for skin infection dosage what is doxycycline
Reply buy discount viagra
12:47 AM on August 4, 2022 
valacyclovir vs famciclovir buy valacyclovir 500mg sale side effects of valtrex medication what is valacyclovir hcl 500mg
Reply cialis walmart
12:34 PM on July 31, 2022 
nolvadex bodybuilding dose order tamoxifen online list of side effects for nolvadex how long does nolvadex last
Reply synthroid 100 pill
10:39 AM on July 29, 2022 
buying doxycycline online doxycycline 100mg acne doxycycline for upper respiratory infection dosage where can i get azithromycin or doxycycline
Reply objerve
5:16 AM on July 29, 2022 
buy cialis online uk Diabetic ketoacidosis evaluation and treatment.
Reply Opispnew
6:18 PM on July 25, 2022 
lasix water pill medication lasix
Reply Heibume
9:14 PM on July 15, 2022 
albuterol cheapest price ventolin
Reply aralen and vision
12:10 AM on July 11, 2022 
diflucan directions diflucan buy unusual discharge after taking diflucan how does diflucan get rid of yeast?
Reply Caggelo
8:26 AM on July 4, 2022 
diabetes medicine invokana https://invokana.beauty/ invokana cost 100mg
Reply hair loss treatment
7:18 PM on July 2, 2022 
viagra jelly viagra for men for sale how to get viagra prescription australia how long does viagra takes to work