Elegant Celebrity

Positive News About Celebrities

"Innovator Insight" Post New Entry

Britweek: Tough Economy? Get Brand Integration.

Posted by Elegant Celebrity on March 11, 2016 at 5:50 PM

 


the economy has been rough on america and britian, even the entertainment industry has suffered.  

during the 2016 britweek film & tv summit, industry insiders talked about the downturn, and some lessons learned.  the event was produced by variety and the british academy of film and television los angeles.

 

broadcast and cable networks are projecting better revenues for 2016.  the movie business is getting better, too, especially in terms of raising equity for films.  movie distribution is still challenging, however, according to celine rattray, producer of the kids are all right.


there are upsides to the downturn:

  • fewer shows get made, so the market is unsaturated;
  • budget constraints lead to creative problem-solving, and oftentimes, better movies.

one creative solution is brand integration.  brands are looking for more efficient ways to reach an engaged audience, and the traditional 30-second spot is less engaging than the content it sits against, according to brett lyons of match entertainment.  it’s a safe way to engage viewers, according to phil ashcroft of island nation media.   one creative use of brand integration is to offer it for free as a way of strengthening a relationship with a brand.

 

variety is hosting several exciting events this summer that will be attended by many industry insiders. take your pick from a great line-up.

 


film finance forum @ screen singapore - singapore

ny mobile entertainment summit™ - new york

film finance forum moscow

 

Categories: None

Post a Comment

Oops!

Oops, you forgot something.

Oops!

The words you entered did not match the given text. Please try again.

Already a member? Sign In

404 Comments

Reply Jenslenry
11:01 AM on May 12, 2021 
kamagra cheapest
Reply cialis en pharmacie franÐ?§aise
5:36 AM on May 11, 2021 
generic viagra without a doctor https://sansordonnancemd.com viagra sans ordonnance livraison rapide
Reply etheft
9:26 AM on May 10, 2021 
ivermectina uso umano prezzo
Reply bad credit payday loans
12:03 AM on May 8, 2021 
buy daily cialis levitra 10 mg cost viagra with prescription https://www.quicken4loans.com payday loans near me
Reply taifurn
8:27 PM on May 6, 2021 
ivermectin for humans for sale
Reply Arolley
9:47 AM on May 6, 2021 
ivermectin tablets
Reply Myclito
8:41 AM on May 2, 2021 
healthcare medical
viagra without prescription
Reply Wigamp
12:56 PM on April 27, 2021 
viagra over the counter in canada http://prescriptionhim.com/ - how does viagra work
viagra without doctor prescription
viagra without a prescription drug for ed purchase viagra with paypal
Reply prarce
8:32 AM on April 24, 2021 
cialis cost http://himscanada.com/ - generic cialis canada
cialis discount
buy discount cialis generic cialis india soft tabs cialis
Reply Thomasrem
3:41 PM on April 19, 2021 
A Band Called O A Smile Is Diamond
fd237Hds72
Reply audicy
12:58 PM on April 19, 2021 
cialis medication http://himscanada.com/ - free cialis coupon
cialis tablet
best online pharmacy for cialis cialis best price canada cialis
Reply Ignils
4:14 AM on April 14, 2021 
t canada pharmacy online cipa canadian pharmacy canadian pharmacy
Reply vardenafil
10:44 PM on April 9, 2021 
arthritis research polyarthritis symptoms
levitra from india https://levitravarden.com/# vardenafil
Reply Exodwib
6:53 PM on April 9, 2021 
free samples of levitra https://levitraoffer.com/ - buy levitra germany
buy levitra online usa
levitra vs viagra reviews levitra and premature ejaculation how to use levitra
Reply Whople
4:14 PM on April 9, 2021 
20 mg levitra http://levitradd.com/ - discount levitra
vardenafil cheap
levitra how long alternatives to viagra cialis and levitra when will levitra be generic
Reply Unemacida
5:49 PM on April 7, 2021 
April 15, 2015 - generic viagra without prescription viagra no prior prescription cialis tablets uk buy cialis otc http://himpills.com
Reply viagra without a doctor prescription
10:50 AM on April 7, 2021 
what is gi distress tree allergy symptoms
viagra https://viafromcanada.com/# canada viagra
Reply EAmantee
9:44 PM on April 4, 2021 
Does warranty dress http://www.cialisbob.com discount cialis. The coverage of ED drugs like buy generic cialis professional is typically not covered at hand federal guaranty programs, but they may be covered in clear-cut cases.
Reply cialis canada
6:00 PM on April 2, 2021 
digestive problems in adults babies with asthma
https://tadalafromcanada.com/# canadian cialis
cialis online canada
Reply viagra prescription needed guam
7:11 AM on March 26, 2021 
How much does generic viagra no subscription needed cost. According to price-comparison website GoodRx.com, generic Revatio wish price you as little as $0.70 per pill, depending on where you fill your prescription. That's compared with more than $50 per pastille representing https://doctorhims.com/ viagra without a doctor prescription.